09.05.2025
Hiring Your First Salesperson

As a founder who wears many hats, one of the most important tasks is developing a sales team for your startup. Hiring a salesperson who is a good fit for your company and has the right skillset to increase revenue is crucial to your long-term success.
In part two of the Founders Sales Series, we cover the main checkpoints that come with hiring a salesperson. This includes:
- When to hire at the right time to meet your revenue goals
- Who to hire first and what skills, experience, and characteristics you should look for
- How to measure sales based on company goals and create a consistent, collaborative, and repeatable process
- When to grow your sales team and avoid common pitfalls that come with expansion