09.05.2025
Go-to-Market Planning. Masterclass
Have you ever been puzzled how certain products surge in sales while others never even see the light of day? Surprised how most start-ups -even those with extraordinary products – fail to capture the excitement of their audiences? And have you wondered how FTSE 100 companies seemingly have no issues successfully rolling out new products into different markets?
Having a good product is one thing. Successfully rolling it out into the market and generating sales is another entirely. Having a go-to-market plan is critical – whether you are a founder of a start-up or a marketing/product professional in a larger organization.
This workshop will teach you how to systematically roll out any product or service into a market and generate sales.
About the Framework:
The masterclass is built on the back of a practical, science-based marketing strategy framework – one that is used on a consultative basis with leading SMEs from New York, London, to Amsterdam.
This award-winning framework is based on a synthesis of best practices from three worlds:
- Big Tech (Google, Cisco, and Walmart),
- Leading business schools (Cranfield School of Management, London Business School),
- Successful tech start-ups. It took up to seven years to build, optimize and implement the framework successfully to generate the exceptional results it now can.
- How to formulate a science-based go-to-market strategy
- How to identify the correct beachhead
- How to execute intelligently in a scalable manner