Tech Startups: Getting your first customers

Are you concerned about your ability to sell? Have you built a product but struggled to progress from Proof of Concepts? Are you just not making sales quick enough?

If you’re a CEO or Co-Founder of a Tech Startup, getting your first few customers is vitally important to your survival, cash flow and chance of future investment.

The challenge you have is that there doesn’t seem to be a common understanding of how we as non-sales people convince companies to buy our software.

Why is it important to win early customers early on?

We spend a lot of time thinking about increasing the quality of our product, hiring new engineers, and continuously telling ourselves how others are better at selling than us. The latter may be true but nobody has a business if we don’t have paying customers.

This is an online workshop, i.e. we are going to give you some tried and tested strategies, processes and practices used to increase your chances of winning your first few customers.

This workshop will involve an in-depth look at the problem areas in your packaging and positioning, your sales approach, follow up and negotiation practices. The agenda will include:

13.00 – 13.10: Arrival and introductions

13.10 – 13.25: The Common Mistakes

13.25 – 13.40: A New Model For Winning More Customers

13.40 – 13.50: How To Apply The New Model At Your Own Tech Company

13.50 – 14.00: Roundup & Q&A

Workshop materials will be provided after the online session and can be taken away with you as guides for growing your tech business.

About Sales for Startups

Hosted by James Ker-Reid, CEO & Founder of Sales for Startups. He has more than 10 years of expertise in enterprise tech Sales, selling both services and products. His company Sales for Startups has analysed over 60 B2B Pre-Seed, Seed and Series A companies in the last three years, looking at common pitfalls and process failures within tech companies. His company provides strategy, implementation and advisory services to B2B tech companies.

“Startups don’t have time to waste, with limited time horizons and financial pressures, you have to win customers quickly,” says James Ker-Reid, Founder and CEO of Sales for Startups.

About SeedReady™

SeedReady™ is a startup acceleration platform, supporting early stage founders from turning great ideas into successful digital businesses.

To learn more about SeedReady™ please visit

The event is finished.


Jul 21 2020


15:00 - 16:00






Sales for Startups and SeedReady™