Starting, commercialising and scaling an IoT startup
Join Plexal’s managing director Andrew Roughan and Alexis Susset, Soracom’s VP of Global Product and EU Sales, for this candid interview on what it takes to build an IoT startup, secure investment, introduce the technology to the market and get ready to scale.
Andrew and Alexis will speak about:
- the product development lifecycle for IoT solutions: what to expect, common pitfalls (and how to avoid them) and examples of what good looks like
- why it’s important to never forget the end user, even if it’s a sensor or a machine. How to not lose sight of UX in a machine to machine context.
- how to access and work with global talent but maintain your own company culture.
- funding for IoT products: what validation moments funders are looking for and when to capitalise on them.
- partnering in IoT solutions. Why? When? How? To what end?