How to better understand your client and ask them the right questions?

Developing new products without understanding customers is a game of chance with very unfavourable odds. In the worksop will address how to increase your chances of success.

Topics covered:

  • The role of empathy,
  • How to describe your customer segments,
  • Interviews, observation and participation as core tehniques for in depth understanding,
  • Interview structure


Rok Stritar is a consultant in the field of entrepreneurship and businesses development in the areas of early entrepreneurship, entrepreneurial growth and product & service development. He is a member of a group that in 2007 introduced a «Design Thinking« approach in Slovenia for solving complex and unstructured business challenges. He is the founder of Kibuba Ltd., which in the last 10 years has grown into the second largest provider of specialized mountaineering and leisure equipment in Slovenia. Rok is also highly involved in many other entrepreneurial projects, workshops, Slovenian start-up community, mentorship and others.

This workshop is for: innovative individuals, entrepreneurs and those who are planning a business or checking the market potential of (their) idea.

The event is finished.


May 31 2021


15:00 - 16:00




ABC Accelerator d.o.o.