Go-to-Market Planning. Masterclass

Have you ever been puzzled how certain products surge in sales while others never even see the light of day? Surprised how most start-ups -even those with extraordinary products – fail to capture the excitement of their audiences? And have you wondered how FTSE 100 companies seemingly have no issues successfully rolling out new products into different markets?

Having a good product is one thing. Successfully rolling it out into the market and generating sales is \ another entirely. Having a go-to-market plan is critical – whether you are a founder of a start-up or a marketing/product professional in a larger organization.

This workshop will teach you how to systematically roll out any product or service into a market and generate sales.

About the Framework:

The masterclass is built on the back of a practical, science-based marketing strategy framework – one that is used on a consultative basis with leading SMEs from New York, London, to Amsterdam.

This award-winning framework is based on a synthesis of best practices from three worlds:

  • Big Tech (Google, Cisco, and Walmart),
  • Leading business schools (Cranfield School of Management, London Business School),
  • Successful tech start-ups. It took up to seven years to build, optimize and implement the framework successfully to generate the exceptional results it now can.

Masterclass Takeaways:

  • How to formulate a science-based go-to-market strategy
  • How to identify the correct beachhead
  • How to execute intelligently in a scalable manner

About the Lecturer:

Emin Can Turan is an award-winning and published Marketing Strategist and Go-to-Market Specialist. Formerly at Walmart, Cisco, and Google in Marketing, Senior Leadership Advisory, and Data & Insight.

Masterclass Lecturer at GA, PwC Scale, and at Founder Institute.

When: May 20 at 6 p.m.

Where: Mixed format: 20 people in the audience, the rest – online

The number of seats is limited to 20 people in the hall; hurry to register first:


Anyone who does not have time to book the first 20 seats (because there are quarantine restrictions on offline meetings) can join the event online:


Participation is free, provided confirmed registration.

The event is finished.


May 20 2021


18:00 - 19:00




Center for Entrepeneurship