Founder Workshop: Boost your startup’s PR in 5 steps
With the business world in turmoil, and 19 out of 20 of us making buying decisions based on reviews and recommendations, taking every opportunity to leverage the value of independent journalists making positive brand references. PR is now a critical component of any marketing mix for businesses with an aspiration to grow.
The webinar will cover the how, the when, and the what, all within an affordable budget. Delivered by a hugely experienced working journalist and a business interviewee with years of experience at landing the right media messages.
- How a journalist approaches the pick-up of stories
- How a business should create the stories that will attract a journalist
- When the timing is right to optimise journalist interest
- Which PR tools to use to get the best value
- Q&A with Startup PR Expert