Business Model Canvas

Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones .

In this session, we will do a step by step guide through on how to build your startup business model.


Kelly Lee is currently the Senior Manager under the Digital Transformation division in Digital Penang, a state agency that is the umbrella agency for all digital initiatives in Penang. She currently leads the Digital Economy pillar and is working on the Digital Transformation Master Plan to transform Penang.

Previously, Kelly built Pgeon, a courier company from ground zero. Pgeon, unlike other courier companies, built partnerships with retail chains to provide collection points to their customers. Pgeon currently has the largest parcel collection network in Malaysia with 2000+ location. Pgeon managed to raise 10 million USD in September 2019 from Gobi Venture and AirAsia.

Her passion for the innovative startup scene started when she landed her first job in MaGIC where she worked as program manager to consult startups from various business stages. She has been very active in the startup scene since 2015.

The event is finished.


Apr 30 2021


11:00 - 12:00




Digital Penang