The Power of Viral Content Creation
Viral marketing is critical for startups and their growth. Companies such as Facebook and Uber use viral communication and integrate it into their business model.
Aleksey Mas was an IT & digital adviser at Kyivstar, where he heads the innovation laboratory and is the Kyivstar coordinator of the Telecom Accelerator. Aleksey is one of Ukraine’s first internet entrepreneurs. He authored one of Ukraine’s first Internet portals, UaPortal, and one of Ukraine’s first social networks, known as “Tree of Friends.” He is also the author of the Ukrainian banner network, an internet advertising network that at one time was the largest in Ukraine. Alexey has authored mobile applications for navigation in London, Paris, and Barcelona. He was also author of the filesharing social network, infostore.org. In addition, Aleksey is co-organizer and coordinator of the largest IT conference in Ukraine, iForum.
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The program is facilitated by the Програма USAID «Конкурентоспроможна економіка України»