Small Business Guide – Marketing Metrics that Matter

One of the most challenging aspects of being a business owner is knowing which marketing activities to invest time and energy into, and the hard truth, is that a business cannot grow without effective marketing. So with all of the different marketing channels available to business owners, how do you know where to start?

Furthermore, once you do start a formal marketing strategy, it is imperative for business owners to know how to track its effectiveness. This is a lot more fun than it sounds. For non-marketers and business owners who don’t know the marketing lingo or how to understand a marketing strategy’s real effectiveness, join this session, “The Small Business Guide to Marketing Metrics that Actually Matter.”

Don’t miss Part 3: How to create engaging and consistent content for your small business on May 24. And if you miss Part 1: Brand Positioning 101 for Small Businesses, you can catch the recording on the Savvy Ladies website.

About Jessica: Jessica Korthuis is the Founder and CEO of Sohuis, an educational platform and digital membership community that provides marketing and branding educational resources to help early-stage female founders grow and market their businesses.

She is a powerhouse brand strategist and recognized senior marketing professional, and in her tenure, she has worked alongside many incredible brands including: Red Bull, TedxWomen, Girls Who Code, Stanford University, Bloomingdale’s, and Florida Institute of Technology.

How do I join the webinar?

  • Register for the webinar
  • On Monday morning, an email will arrive with log-in instructions
  • Webinars are hosted on FUZE. We suggest you download FUZE in advance at
  • At 1:00 PM Eastern, click the ‘Join Online Meeting’ link contained in the email
  • If you have limited web access, you can join by phone for audio only. Dial +1 201-479-4595 and enter the Meeting ID contained in the email

The event is finished.


May 03 2021


20:00 - 21:00