Optimization Through Strategic Customer Lifecycle Marketing

There are many ways to reach your audience but not all can help you build real relationships with them. Whether it is building brilliant in-app experiences or developing new strategies to acquire customers, engagement is the key to attracting and retaining a consumer for the long term.

When it comes to personalizing a customer engagement strategy, there’s no one-size-fits-all approach. But through diligent optimization techniques, you can adapt your technology stack to support the unique needs of your customers and drive business results.

Want to learn how to take your customer engagement strategy to the next level? Join us on June 29 for a deep dive into marketing technology with customer engagement platform Braze and optimization partner Phiture. You’ll discover technical and personalization tactics that will help you acquire new customers and ensure that they stick around.

Here’s what you’ll learn:

  • Why personalization is important to the customer engagement life cycle
  • The challenges in and solutions to building growth-oriented customer engagement strategies
  • How to optimize your technology stack to solve customer challenges and accelerate business growth
  • How to set up your brand for success in the future

Who should attend?

  • Product managers & above
  • Growth managers & above
  • Marketing managers from B2C mobile-first company

The event is finished.


Jun 29 2021


09:00 - 10:00