Launch Your Start-Up Using Design Thinking
Design Thinking is a systematic process of thinking which empowers even the most traditional thinkers to develop new, innovative solutions to solve the problem at hand. Through this session, we will be going through a hands-on session for you, the participants, to practice and apply Design Thinking in a case study. Design thinking is human-centered creativity with purpose, where the problem-solvers dive into the core of the problem and solve it with the user/customer in mind.
- Introduce yourself to a new approach, design thinking, that enhances innovation activities in terms of market impact, value creation, and speed through a systematic process of thinking utilizing a user-centric approach.
- Expand your thoughts about design and innovation beyond the design and development of new products to other fundamental sources of value creation by diving into the core of the problem.
- Strengthen your collaborative capabilities to identify customer needs, create sound concept hypotheses, collect appropriate data, and develop a prototype that allows for meaningful feedback in a real-world environment.
- Learn to translate broadly defined opportunities into actionable innovation possibilities and recommendations for client organizations.