Go-to-Market Strategies

Launching a new product requires a go-to-market strategy. You need to sell your product to the end customer, including the channel you choose (e.g., E-commerce website, physical retail stores, etc.), at an attractive price that represents value for your product but not so low that you are leaving money on the table!

In this webinar, we share about some tried and tested go-to-market strategies, how to use these strategies, and learn the tips and tricks to improve your own go-to-market plans to increase sales and expand your marketing reach!


Kelly Lee was the Senior Manager under the Digital Transformation division in Digital Penang, a state agency that is the umbrella agency for all digital initiatives in Penang.

Previously, Kelly built Pgeon, a courier company from ground zero. Pgeon, unlike other courier companies, built partnerships with retail chains to provide collection points for customers. Pgeon currently has the largest parcel collection network in Malaysia with 2000+ locations and managed to raise 10 million USD in September 2019 from Gobi Venture and AirAsia.

Her passion for the innovative startup scene started when she landed her first job in MaGIC where she worked as program manager to consult startups from various business stages. She has been very active in the startup scene since 2015.

The event is finished.


Jul 23 2021


11:00 - 12:00