Go big or go home: how to scale your product

So you have the idea, you’ve built and tested your product and you have your first customers. But now you want to scale up and get your vision into the hands of the masses. In this hour-long session, we’ll be speaking to Pip Brook, who has spent her career turning startups and challenger brands into major success stories through marketing strategies, including taking the Vita Coco coconut water from scrappy startup to the UK’s leading coconut water brand. Expect to hear…

  • How to scale your product
  • How to interact with big clients like supermarkets
  • The importance of patience and dedication in a startup environment
  • How to keep your authenticity, even as you scale
  • The importance of picking people with an entrepreneurial spirit

About Pip Brook

As global director of marketing, Pip led the first ever marketing strategy for recruitment firm Robert Walters, and went on to lead the marketing for Vita Coco, taking it from scrappy startup to the UK’s leading coconut water brand. As a consultant specialising in companies looking to grow fast, she has worked with organisations as diverse as the Pentilie Castle estate, pet food brand Edgar & Cooper and The Room Service, which sells hotel-worthy interior products. Her passion is for building winning teams, and turning startups and challenger brands into major players.

Date

Feb 04 2021
Expired!

Time

16:00 - 17:00

Cost

Free
Реєстрація