Designing Products that Customers Want
In light of the ongoing Movement Control Order (MCO) and MaGIC’s recent survey having conclusive data that only 2.9% of start-ups are confident in surviving through MCO – MaGIC will be bringing you its Webinar series, a platform for online live sessions with industry experts and entrepreneurs to shed light on the various ways to strategise and thrive in a time of crisis, such as the one brought about by the COVID-19.
Each topic in the series will dive into the different areas of business and offer tools and insights for business sustainability, followed by a Q&A session. We at MaGIC will strive to provide a platform of support for our entrepreneurs as best we can.
The first step in building or growing your business is to create an attractive business concept. A business concept is the foundation of a business and the reason for its existence. It’s the compass pointing you in the right direction, describing the challenges you’re trying to solve and your unique value proposition.
- Get the right business idea
- Design the right product portfolio
- Sell to the right customers using the right revenue model
- Maintain a strong market position